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WisePass

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Published in WisePass

·Feb 25, 2021

Minimalism is at the core of WisePass

The Singaporean lifestyle app founded in 2014 has set clear values for its consumers to understand its mission in the world WisePass technology is designed to benefit humankind The vision statement of WisePass is to enable every human being reach the highest level of fulfillment through technology At WisePass, we follow the principle of minimalism and believe…

Wisepass

3 min read

Minimalism is at the core of WisePass
Minimalism is at the core of WisePass
Wisepass

3 min read


Published in WisePass

·Feb 25, 2021

When does a relationship begin to go down?

Everyone is falling in love and everyone ( or most of us ) has certainly experienced a breakup. In this article, we’re wondering what’s driving a relationship to break up It’s the year 2021 and we’re now having another year starting with a pandemic that keeps affecting the whole world…

Wisepass

3 min read

When does a relationship begin to go down?
When does a relationship begin to go down?
Wisepass

3 min read


Published in WisePass

·Oct 19, 2020

Booking.com revenue dropped by 3 billion dollars

The online travel platform has released their financials for the the second quarter over the year and has shown the impact of the pandemic in a very measurable way On August 6th 2020, the company has released their numbers and you can click here to look up for the source. …

4 min read

Booking.com revenue dropped by 3 billion dollars
Booking.com revenue dropped by 3 billion dollars

4 min read


Published in WisePass

·Sep 25, 2020

Global hospitality groups are suffering from the pandemic

The year 2020 is not over yet and global hospitality groups have reported their earnings with their shareholders and it doesn’t look good at all During the first 6 months of 2020, Accor posted a loss of 1.5 …

3 min read

Global hospitality groups are suffering from the pandemic
Global hospitality groups are suffering from the pandemic

3 min read


Published in WisePass

·Jul 18, 2020

How brands can run trials more effectively with WisePass?

It’s quite usual for brands to launch some trial campaigns whenever they launch a new product. The way it is being done today has remained very labor-intensive. It’s also usually lacking a data collection set up behind to re-engage consumers. With WisePass, brands are able to reach consumers that…

Digital Transformation

2 min read

How brands can run trials more effectively with WisePass?
How brands can run trials more effectively with WisePass?
Digital Transformation

2 min read


Published in WisePass

·Jun 16, 2020

What is WisePass in 2020?

The Singaporean lifestyle app has started in October 2014 and has rapidly evolved since then, what are the news? In October 2014, the research of the founder and now CEO Lam Tran has led to found this company that we are calling WisePass today. What led the company to start…

Wisepass

4 min read

What is WisePass in 2020?
What is WisePass in 2020?
Wisepass

4 min read


Published in WisePass

·Mar 17, 2020

What is First, Second or Third-Party Data?

In the data world, some new words pop up and it will be hard to understand if you don’t have the necessary foundation, this article is jumping in the definition of the data type that brands can use to target their potential consumers What is a first party data? First party data is simply information your…

Data

3 min read

What is First, Second or ThirdParty Data?
What is First, Second or ThirdParty Data?
Data

3 min read


Published in WisePass

·Feb 5, 2020

If data is the new oil, then WisePass is the refinery — Series Article 3 Data Collection Part 2

In the second part of this article on Data Collection, we will focus on how to collect data, especially through APIs In the previous article, our focus was to discuss on how data collection shall serve a clear purpose. …

Wisepass

4 min read

If data is the new oil, then WisePass is the refinery — Series Article Data Collection Part 2
If data is the new oil, then WisePass is the refinery — Series Article Data Collection Part 2
Wisepass

4 min read


Published in WisePass

·Jan 24, 2020

If data is the new oil, then WisePass is the refinery — Series Article 3 Data Collection Part 1

Data collection has been quite a controversial topic, especially with the Cambridge Analytica scandal that happened to Facebook. For brands, it’s a necessary step for better relevance to the consumers and that’s what we’re going to talk about First, let’s define data collection. Data collection is the process of gathering…

Wisepass

4 min read

If data is the new oil, then WisePass is the refinery — Series Article Data Collection Part 1
If data is the new oil, then WisePass is the refinery — Series Article Data Collection Part 1
Wisepass

4 min read


Published in WisePass

·Jan 24, 2020

If data is the new oil, then WisePass is the refinery — Series Article 2 Brand Awareness

Digital transformation is a term that is way too many times coined by different people without much substance, in this article we will aim at defining clearly what digital transformation means for WisePass On January 22nd, 2020, Amit Zavery the VP Engineering of Google Cloud has released an article on…

Brand Awareness

5 min read

If data is the new oil, then WisePass is the refinery — Series Article 2 Brand Awareness
If data is the new oil, then WisePass is the refinery — Series Article 2 Brand Awareness
Brand Awareness

5 min read

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