Everyone is falling in love and everyone ( or most of us ) has certainly experienced a breakup. In this article, we’re wondering what’s driving a relationship to break up It’s the year 2021 and we’re now having another year starting with a pandemic that keeps affecting the whole world…

The online travel platform has released their financials for the the second quarter over the year and has shown the impact of the pandemic in a very measurable way On August 6th 2020, the company has released their numbers and you can click here to look up for the source. …

The year 2020 is not over yet and global hospitality groups have reported their earnings with their shareholders and it doesn’t look good at all During the first 6 months of 2020, Accor posted a loss of 1.5 …

It’s quite usual for brands to launch some trial campaigns whenever they launch a new product. The way it is being done today has remained very labor-intensive. It’s also usually lacking a data collection set up behind to re-engage consumers. With WisePass, brands are able to reach consumers that…

The Singaporean lifestyle app has started in October 2014 and has rapidly evolved since then, what are the news? In October 2014, the research of the founder and now CEO Lam Tran has led to found this company that we are calling WisePass today. What led the company to start…

In the data world, some new words pop up and it will be hard to understand if you don’t have the necessary foundation, this article is jumping in the definition of the data type that brands can use to target their potential consumers What is a first party data? First party data is simply information your…

In the second part of this article on Data Collection, we will focus on how to collect data, especially through APIs In the previous article, our focus was to discuss on how data collection shall serve a clear purpose. …

Data collection has been quite a controversial topic, especially with the Cambridge Analytica scandal that happened to Facebook. For brands, it’s a necessary step for better relevance to the consumers and that’s what we’re going to talk about First, let’s define data collection. Data collection is the process of gathering…

Digital transformation is a term that is way too many times coined by different people without much substance, in this article we will aim at defining clearly what digital transformation means for WisePass On January 22nd, 2020, Amit Zavery the VP Engineering of Google Cloud has released an article on…